Privacy Policy

Last updated: September 19, 2026

This Privacy Policy explains how Guangzhou Anchor Technology Co., Ltd. (“we“, “us” or “our“), the operator of anchor-filter.com (the “Website“), collects, uses, stores and protects the personal information of visitors and business contacts. This Website is a business-to-business (B2B) platform presenting our industrial filtration products and manufacturing capabilities to professional buyers, distributors and project contractors worldwide. It is not an online retail store and does not process consumer transactions.

By using this Website or submitting information through our inquiry forms, you acknowledge the practices described in this Privacy Policy. Where required by applicable law, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the CPRA (CCPA), we request your consent before collecting personal information through forms or non-essential cookies.

1. Information We Collect

1.1 Information you provide to us directly

When you submit a request for quotation (RFQ), an inquiry or a message through the forms on this Website, or when you subscribe to our newsletter, we may collect the following categories of information:

• Identity and contact details: your name, company name, business email address and telephone number;
• Business context: your country or region, the product categories you are interested in (for example, non-catalyst or catalytic ceramic fiber filters), and the content of your message, which may include project specifications, drawings or application details you choose to share with us;
• Newsletter subscription data: your email address and, where requested, your name and company, used to send you product updates and company news;
• Correspondence records: copies of emails or messages exchanged with our sales and engineering teams in the course of ordinary B2B communication.

1.2 Information collected automatically

When you browse this Website, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type and version, device type, operating system, referring URLs, pages viewed, time spent on pages, approximate geographic location (country or city level), and on-site interactions. See our Cookie Policy for details.

1.3 Information we do not collect

We do not operate an online shop, do not process payments on this Website, and therefore do not collect payment card numbers, bank account credentials or shipping addresses through the Website. We do not knowingly collect special categories of personal data (such as health, biometric or religious data) and ask you not to submit such data through our forms.

2. How We Use Your Information

We use the information described above for the following business purposes:

• Responding to inquiries: to process and reply to your RFQ, provide quotations, technical data sheets, samples information and project support;
• B2B sales and contract preparation: to evaluate your requirements, prepare commercial proposals, negotiate and perform contracts, and maintain business records;
• Customer relationship management: to follow up on ongoing discussions, provide after-sales technical support and manage our relationship with your company;
• Marketing communications: to send newsletters and product updates you have subscribed to (you may unsubscribe at any time via the link in each email or by contacting us);
• Website analytics and improvement: to understand how visitors use the Website, measure the effectiveness of our content and advertising, and improve site structure, speed and usability;
• Security and fraud prevention: to protect the Website against spam, bot submissions, brute-force attacks and other malicious activity, including through Google reCAPTCHA and Cloudflare security services;
• Legal compliance: to comply with applicable laws, export control and customs documentation requirements, tax and accounting obligations, and to establish or defend legal claims.

Under the GDPR, our legal bases for processing include: performance of a contract or pre-contractual steps at your request (Art. 6(1)(b)); our legitimate interests in operating and promoting our B2B business, securing the Website and improving our services (Art. 6(1)(f)); your consent, for example for newsletter subscription and non-essential cookies (Art. 6(1)(a)); and compliance with legal obligations (Art. 6(1)(c)).

3. Cookies and Analytics Tools

This Website uses cookies and similar tracking technologies, deployed directly and through Google Tag Manager (GTM), including:

• Google Analytics 4 (GA4) — measures website traffic, visitor sources, page performance and user journeys in aggregated form;
• Google Ads conversion and remarketing tags — measure conversions from our advertising campaigns and may enable remarketing audiences;
• Meta Pixel (Facebook/Instagram) — measures interactions with our content and the effectiveness of Meta advertising;
• Strictly necessary cookies — required for core site operation, security and load balancing.

Detailed information about each cookie category, its purpose and how to disable cookies is provided in our Cookie Policy.

4. Third-Party Services

We rely on carefully selected third-party providers to operate this Website and our business. These providers process personal data on our behalf or as independent controllers under their own privacy policies:

• Google LLC — Google Analytics 4, Google Tag Manager, Google Ads and Google reCAPTCHA (Google Privacy Policy);
• Meta Platforms, Inc. — Meta Pixel for advertising measurement (Meta Privacy Policy);
• Cloudflare, Inc. — content delivery network, DNS and website security (Cloudflare Privacy Policy);
• Hosting and IT service providers — server hosting, email delivery and routine website maintenance;
• Logistics and export service providers — where a business relationship progresses to sample shipment or order fulfilment, carriers and freight forwarders receive the contact details necessary to perform delivery.

We do not sell, rent or trade your personal information to third parties for their own marketing purposes. We do not share personal information with third parties except as described in this Policy, with your consent, or where required by law.

5. Data Retention

We keep inquiry and correspondence records for as long as needed to handle your request, maintain the resulting business relationship and comply with legal, tax and accounting requirements. Newsletter subscription data is kept until you unsubscribe. Analytics data collected via GA4 is retained according to the retention settings configured in our Google Analytics account and is aggregated or anonymised where feasible.

6. Your Rights

6.1 Rights under the GDPR (EEA, UK and similar jurisdictions)

If you are located in the European Economic Area, the United Kingdom or another jurisdiction with equivalent legislation, you have the right to:

• request access to the personal data we hold about you;
• request rectification of inaccurate or incomplete data;
• request erasure of your personal data (“right to be forgotten”), subject to legal retention duties;
• request restriction of processing or object to processing based on legitimate interests, including direct marketing;
• request data portability of data you provided to us, in a structured, commonly used format;
• withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing;
• lodge a complaint with your local data protection supervisory authority.

6.2 Rights under the CCPA/CPRA (California residents)

If you are a California resident, you have the right to:

• know what categories and specific pieces of personal information we collect, use, disclose and share;
• request deletion of your personal information, subject to legal exceptions;
• request correction of inaccurate personal information;
• opt out of the sale or sharing of personal information — please note that we do not sell personal information for monetary consideration; where advertising cookies may be considered “sharing” under the CPRA, you may opt out by disabling marketing cookies as described in our Cookie Policy or by contacting us;
• not be discriminated against for exercising any of these rights.

To exercise any of the rights above, contact us using the details in Section 9. We will verify your request and respond within the timeframe required by applicable law.

7. How We Protect Your Data

We apply appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or destruction, including HTTPS/TLS encryption across the entire Website, web application firewall and DDoS protection via Cloudflare, access controls limiting personal data to authorised personnel, spam and abuse filtering on all forms (including Google reCAPTCHA), and routine software updates and security monitoring. While no method of transmission or storage is 100% secure, we continuously review and improve our safeguards.

8. International Data Transfers

Our company is based in the People’s Republic of China and website data is processed on servers that may be located outside your country. Some of our service providers (such as Google, Meta and Cloudflare) process data globally under their own transfer mechanisms, including the EU-U.S. Data Privacy Framework and Standard Contractual Clauses where applicable. By submitting information through this Website, you acknowledge that your information may be transferred to and processed in jurisdictions whose data protection laws may differ from those of your country.

9. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:

• Company: Guangzhou Anchor Technology Co., Ltd.
• Address: No. 7 Shanxiang Road, Huangpu District, Guangzhou, Guangdong, China
• Email: [email protected]
• Phone: +86 135 3986 0818

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies or legal requirements. The “Last updated” date at the top of this page indicates the most recent revision. Material changes will be announced on this page; we encourage you to review it periodically.